#10: It’s good to get stuck on a brand: Specialized

Specialized-2

In my life, I have never really been much of a brand loyal person. I have had many car types, buy different brands of clothes and generally mix things up a lot.

The only brands my loyalty has stuck with all my life are the Cronulla Sharks which is the team I have followed since I was born and KFC (Kentucky Fried Chicken) as I can’t seem get enough of their 11 secret herbs and spices. ┬áIn more recent times, after being an Apple disliker for so long I lined up and bought the first iPad on the day it was first released. Now I have about 8 Apple devices in the house but still refuse to buy a Mac.

These days, my feelings about brands are that things seem to be smoother when they are designed to work together. I think I learnt this most with Microsoft products, finding it simpler to use their products as they were tested together as apposed to using different browsers, word processors, etc that seemed to break too many times for me.

When I searched for a bike to buy, I stumbled on Specialized with no intent (see previous post). On further research I found they were everywhere in the world, have an extremely wide range of bikes, many superstars in their lineup and good write ups on the forums.

I then bought a Specialized bike and totally bought into the brand…. Continue reading